Plan and manage Google AdWords advertising.
Google adwords is an online advertising platform that matches key search terms with your advertisement. If your ad uses the keywords that the user is typing in the search engine, Google will show the ad to the user and if she/he clicks she/he will be directed to your website.
Google Pay Per Click advertising can be used by any kind of business, it takes time and money to create and manage a Google Adword campaign. Google AdWords advertising is useful because it gives businesses a measurable ROI and targets the right customers that are ready to take action (pull strategy).
How do these Businesses Plan and Manage to get high Ranking
Why should businesses use Google Adword Advertising
AdWord advertising gives business opportunities to show up on the First page of Google search results with the biggest companies that spend huge amount of money on SEO to show up high on the organic search results of the same page, competing side by side with big businesses using very limited resources makes Google AdWords a very attractive and cost effective for small businesses, Google dominate the search engines market more than 80% of internet users use Google search engine to look for products. PPC advertisers are in total control of their advertising budget; businesses can set a budget of 10, 20 or 50 euro a day and start testing different ads until they find the ad that has high ROI without breaking the bank
unlike traditional advertising, PPC advertising can be measured, you can track you ad performance through Google analytics and adjust it accordingly to get better results. Google analytics allows us to fine tune and manage Google adwords ads for maximum ROI.
How to use AdWords Successfully
you need to be strategic, skillful and meticulous in the management of your Google adwords ad campaign, failure to do so will lead to spending the advertising budget very quickly without getting any results,
the internet marketing strategy should follow a similar form to a traditional strategic marketing planning process and should include: goal setting, situation review, strategy formulation, resource allocation and monitoring (Chaffey)
keywords choice will determine the success or failure of you AdWords campaign, you must choose your keywords and phrases carefully to be found online, you need to target the right people using specific keywords the user is typing in the search engine to search for the product you are offering, your keywords must be relevant to what the users are searching for. You need to be aware of the competition for the keywords you are using, you can waste a big chunk of your advertising budget if your keywords are not the right ones that is why managing and monitoring your Google Adwords campaign is so important to see which of the keywords are best to spend money on..
Add value to you ads, give reason to people to click on your ads, the more value you add the more likely to get your ad clicked on, you must measure the impact of your ads and adjust them accordingly. The most important and valuable aspect of Google PPC advertising is the ability to monitor your ads and improve results for better ROI.
Big Businesses Plan and Manage their AdWords Campaigns for High ROI
Play by the rules:
Google has very specific rules on advertising, advertisers who do not obey these rules will get banned from advertising on their platform, on the other hand Google will reward you when you stick to the rules. Compelling relevant ads are rewarded by Google, the more relevant your ad is the more clicks you get, the higher the click through ratio (CTR) the higher your ad quality score will be resulting in lower cost per click. When you manage Google AdWords properly and write relevant ads you will not waste your advertising budget on unqualified users.
Have a Clear Goal
What are you trying to achieve? Do you want to create brand awareness, sell or just collect data using a sign-up form? You need to be clear and specific about what you want to achieve.
Research your competition
Regular completive benchmarking should be conducted to compare services (Chaffey). It is vital to know what your competitors are doing in order to position your business and write ads that are appropriate and suitable to your positioning or niche in the market, The good thing about online advertising is that what your competition does is right in front of your eyes, on the internet everything is visible you just need to spend some time analyzing the data of your competitors to see what they are advertising and what is working for them, when you know your competitors and what they are doing, you can plan to copy or differentiate yourself from them and stand out from the crowd.
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